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Martin Zierold: Digital transformation as a matter of values: On the potential of a new culture of collaboration in arts management

Friday, March 2, 2018, 3:30 pm

Understood as a comprehensive social change in culture, digitalization poses a challenge for all organizations and calls on them to reconsider their key values and goals. Collaboration & participation, co-creations and experiments are favoured and also essential in order to remain capable of acting against the new power centers led by Amazon, Apple, Facebook, Google & Co. and credible to your own stakeholders. In light of this, the lecture takes a look at the issue of knowledge about established and potential visitors too. One element of this kind of new culture of collaboration in digital applications might be a »big data« initiative by cultural institutions: Share Your Data! Not as an end in itself but to be able to pursue your own values, own identity and own goals better – in terms of the users.

Martin Zierold

Martin Zierold holds the Zajadacz Foundation Professorship for Innovation and Digitisation an the Institute for Arts and Media Management at Hamburg’s University of Theatre and Music. His areas of focus are strategy and organisational development in the context of social and cultural transformation in the 21st century. He also works freelance as a coach, trainer and consultant. Before moving to Hamburg, he was a Professor for Arts Management and Cultural Studies at Karlshochschule International University (Karlsruhe, Germany). He studied Media Studies, Cultural Studies and Management at Münster University, where he also obtained his PhD with a thesis on the transformation of memory culture in the wake of contemporary digital media. Martin worked as a press spokesman and head of media relations for Tonkunstler Orchestra and the International Music Festival Grafenegg (Austria). Also, he spent seven years as Academic Manager and Principal Investigator of the International Graduate Centre for the Study of Culture at Gießen University.

An overview of publications and further activities can be found online at www.martinzierold.de.

Martin Zierold portrait
Martin Zierold portrait
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