Oliver Rack: Audience Insights and Open Data
Thursday, March 1, 2018, 10:15 am
Pieces of data are like chemical elements: Some react with each other, some don’t; sometimes there is a valuable result, occasionally also a dangerous one. Sometimes certain conditions are required in order for something to happen, such as »energy«, »a degree of purity« or »catalysts« and, finally, the materials need to find their way to each other. So what needs to be done so that data can reveal its uses to us? How would a »periodic table« look and which conditions are required in each case?
This presentation highlights the topic area of data infrastructures (the foundations for data provision), interoperability (common, often simple uses of different sources), Open Data (extent of possible uses) and data valorization, i.e. how values can be extracted from data. Looking at visitor data from museums and the analytic potential it holds should provide the first general insights and create a bridge between already existing infrastructures and examples of applications within legal parameters, to a view of the relative process, conditions, procedures and valorizations – particularly in a group concept. Included in this is the presentation of examples, such as the semantic network of libraries, the hypertext network, the World Wide Web, models appropriate to use, principles of data valorization, open data, open innovation and the European dimension.
Oliver Rack is an open innovation, system design and governance specialist. In Germany, he is a central pioneer in the area of open government for the consolidation of innovative capability and the resilience of state and community – especially in the course of digital change. He is therefore active in the research and implementation in GovLabs at all administrative levels, from the EU Commission to municipal administration, primarily in the subsections of smart city development, strategic and political orientation, open infrastructures and resources as well as in the areas of organization development and competence development. For this, he works for the working group Open Government Partnership Germany, the city of Heidelberg, nextlearning e.V. and the network Politics for Tomorrow. Oliver Rack teaches at the Baden-Wuerttemberg Cooperative State University Mannheim in the degree course of New Public Management and E-Government and at the Design Department at Mannheim University of Applied Sciences.