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Dr. Andrea Buchholz & Petra Newrly: Design Thinking for Beginners

Friday, March 2, 2018, 9:15 am

Design Thinking has become more than just a creative process. What was originally developed as an innovation method for products and services in Stanford has now become a completely new way of seeing people in terms of work. The brilliance of Design Thinking is in its way of facilitating new and surprising forms of creative collaboration. »We« intelligence is the new keyword. Potential problem solutions are developed in day-to-day work, especially if integrated solutions that are proximal to users are required.
Andrea Buchholz and Petra Newrly from the MFG Baden-Württemberg explain how this works and is applied in detail during this two-hour workshop. The individual process steps of the Design Thinking method are explained and explored through practical exercises.

Maximum number of participants: 20


Andrea Buchholz

​​​Dr. Andrea Buchholz, who has been in charge of the talent and research promotion area at MFG Baden-Württemberg since 2007, develops cooperation formats and educational programs in the higher education sector. The Doctor of Technical Sociology thus coaches interdisciplinary teams of students in creative methods such as design thinking within the »HOLA«
– Hochschulübergreifendes Labor für kooperatives Arbeiten (Inter-university laboratory for cooperative work).

Portrait of Andrea Buchholz
Portrait of Andrea Buchholz

Petra Newrly

For many years, Petra Newrly, Head of the Digital Culture team at MFG Baden-Württemberg, has been in charge of developing and testing new concepts for the sustainable use of digital media in culture and continuing education. A current element is the consultation of museums in the development of digital strategies within the project »Museums 2.0«, supported by the Ministry of Science, Research and the Arts of Baden-Württemberg.


Portrait of Petra Newtly
Portrait of Petra Newtly
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