Beate Lex & Petra Newrly: Museums and the Digital Era: Learnings from Baden-Württemberg
Thursday, March 1, 2018, 1:30 pm
Digitalization provides museums with a multitude of opportunities – new ways to encourage accessibility, visitor interaction and participation or new forms of collaboration within the organization itself are just some of them. Museums are also taking these opportunities in Baden-Württemberg and are tackling the challenges they face as a result of digital transformation. But how are museums tackling these challenges? What lessons have they learned and what support do they receive in Baden-Württemberg as they work towards developing a sustainable digital strategy? Beate Lex and Petra Newrly will answer these questions based on the MFG’s experiences of working with museums in Baden-Württemberg.
Beate Lex has managed the unit Media Projects and Services at MFG Baden-Württemberg since November 2017. Together with the Digital Culture team, she supports museums in the federal state with her digital practice on behalf of the Ministry of Science, Research and the Arts of Baden-Württemberg. The art historian, business economist and certified cultural mediator previously managed the area of New Learning Concepts at the MAK – Austrian Museum of Applied Arts / Contemporary Art.
For many years, Petra Newrly, Head of the Digital Culture team at MFG Baden-Württemberg, has been in charge of developing and testing new concepts for the sustainable use of digital media in culture and continuing education. A current element is the consultation of museums in the development of digital strategies within the project »Museums 2.0,« supported by the Ministry of Science, Research and the Arts of Baden-Württemberg.