Björn Bohnenkamp: Segmentation approaches today

Thursday, March 1, 2018, 3:30 pm


Björn Bohnenkamp

Björn Bohnenkamp has been a Professor of Marketing, Media and Consumer Culture at the Karlshochschule International University since 2014. He was awarded a PhD in theater, film and televisions studies at the University of Cologne in 2010, followed by one in business administration in 2016 at the University of Münster. As well as his teaching and research activities at the Universities of Göttingen, Princeton, Weimar and Münster, he has worked as an advisor for media companies and cultural organizations for many years. One of his main research focuses is the transfer between culture and management: he is interested in the relevance of cultural forms in management and marketing as well as the potential of, in particular, quantitative methods for the cultural sector.