smARTplaces: Paul Long | Smart audiences? Understanding segmentation on- and offline

smARTplaces | INNOVATION in Culture

smARTplaces | INNOVATION in Culture
smARTplaces | INNOVATION in Culture
01.03.2018 to 02.03.2018

From March 1st to 2nd, 2018, the conference »smARTplaces | INNOVATION in Culture« took place at the ZKM | Karlsruhe as part of the EU project »smARTplaces«.

Not only is digitization now in art’s DNA, cultural institutions are beginning to embark on disruptive paths in order to facilitate and support innovative processes. The »smARTplaces | INNOVATION in Culture« conference analyzes possibilities, and also necessities, of digital renewal within culture and spotlights audience development.

Paul Long is Professor of Media and Cultural History at Birmingham City University. He has written widely on issues of cultural justice, encompassing music history, class and engagement. Currently, he is co-editing a collection concerned with cultural intermediation and »hard-to-reach« audiences in Birmingham and Salford, UK. His work includes several projects concerned with public engagement with culture through digital means including the Nesta-funded »Culture Cloud« and »Pollen«.

Video documentary:

ZKM | Videostudio

Camera: Frenz Jordt
Editing: Andy Koch