smARTplaces: Paula Susaeta | The audience as the new artistic appropriation figure. The exhibitions. The XXIst century.

From March 1st to 2nd, 2018, the conference »smARTplaces | INNOVATION in Culture« took place at the ZKM | Karlsruhe as part of the EU project »smARTplaces«.

Not only is digitization now in art’s DNA, cultural institutions are beginning to embark on disruptive paths in order to facilitate and support innovative processes. The »smARTplaces | INNOVATION in Culture« conference analyzes possibilities, and also necessities, of digital renewal within culture and spotlights audience development.

The meaning of art and of an artistic gesture has changed along time as new developments and discoveries have been made. Creativity has changed only in the outside although the pulse behind is always the same: an urge to communicate, show, share. The need to give meaning, and to design a point of view on the world. Social media and Internet have come to change drastically like never before  this act and blur the line between art, artist and audience. When and why does that gesture change its meaning? Moreover, can we think that a gesture form the audience becomes a new work of art? These are some of the vital questions we face today. Other are those that affect directly exhibitions (the art of showing art) as we know them today. Time goes by and art should be preserved. Will works be allowed to move as freely as in the XXth century? Will museums want to do so? Is insurance enough against the possibility of damaging a work that is vital to the history of art? How will we confront this new reality? The professor, researcher and thinker Jorge Wasenber says: Changing the answer is evolution. Changing the question is revolution. Maybe it is the time to put this though forward.  

Paula Susaeta: working at Fundación MAPFRE since April 2008. In charge of digital content (web & social media and audiovisual production) at Fundación MAPFRE as part of the marketing department since August 2016. Director of project (web & social) media in the Culture Are of Fundación MAPFRE from January 2012 until July 2016 with milestones such as including the institutions photography collection in the Google Art Project, and exhibitions such as Highlights such as »The World of Jean Paul Gaultier: From the sidewalk to the catwalk« or »La subversion des images: surréalisme, photographie, film« or »Max Ernst: Une semaine de bonté«. The original collages. Prior to that she has developed her career in the art world, coordinating exhibitions, catalogues and events. Junior editor of the art magazine »Coleccionart«,writing about the art market, photography and contemporary art along the whole life of the publication. Degree in law by the Complutense University of Madrid, and master in Intellectual Property by the Instituto de Postgrado de la Universidad Pontificia de Comillas. Poet, song writer, artist in the transmedia project paupac azul.

Videodocumentary:

ZKM | Videostudio

Camera: Andy Koch
Live-Editing: Christina Zartmann
Editing: Andy Koch