Everybody is talking about Social Media. Less well known is how to successfully concretely implement the various application possibilities for communication and outside awareness of enterprises and organizations. Using the example of the social movement Avaaz.org, which has nearly five million members and carries out political campaigns on issues such as climate change and human rights, Florian Eisele, EU Director of Ampersand Global, reports on the advantages of the intelligent use of worldwide communication via the internet. Ampersand Global is active at the interface of politics, and humanitarian understanding; among its customers and successful projects are the European Commission, the Fondation Youssou N’Dour, as well as Bono’s NGO ONE.

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ZKM