Media Literacy Days
Early Start in Media Education
Wed, October 12, 2011 9.30 am CEST, Symposium
How can sensible and responsible behavior such as active and creative media usage be encouraged right from the start, beginning in kindergarten and elementary school? What aids do children need for orientation within the media world, to develop competent and increasingly independent media behaviors? The regional Media Literacy Days would like to answer these and other questions with events promoting the launch of the program. On 12 October 2011 at ZKM | Karlsruhe, current developments in media behaviors of children will be shown and suggestions will be offered which support comprehensive media competence. This year’s motto is: “Media Education – An Early Start.”


09.30 a.m. Coffee and registration

10.00 a.m. Opening greeting and reception
Dr. Margret Ruep, Ministerial Director in the Ministry of Culture, Youth, and Athletics Baden-Württemberg Wolfgang Kraft, Director of the Landesmedienzentrum (Regional Media Center) for Baden-Württemberg

10.30 a.m."Beginning media education early – with open eyes and ears"
Prof. Dr. Norbert Neuss, Justus-Liebig-Universität Gießen

11.30 a.m."We are Children’s Media Land"
presentation of projects and initiatives from Baden-Württemberg, moderator: Franziska Thees, SWR

12.15 a.m. Lunch break
From the field: Information stands from initiatives and organizations in the Children’s Media Land Baden-Württemberg provide details on active media work with children

13.30 p.m. – 15.30 p.m. Forum on the topics:
"Animating pictures to speak"
"Caution, mice on the loose!"
"Images at the push of a button"
"A network for elementary school"

A qualified and responsible usage of media among children and youths is a key qualification for later professional and social success. That is why the state governments, in cooperation with the Landesanstalt für Kommunikation / LFK (State Communication Institute), and SWR, the Landesmedienzentrum / LMZ (State Media Center) and the Media- and Film Association of Baden-Württemberg has called to life the initiative “Children’s Media Land Baden-Württemberg.” With this state-wide media competence initiative, numerous projects, activities, and actors in the region will be bundled, interconnected, and complemented, in addition to creating interest among a broader public in the area of media education and learning. At the Internet portal, parents, caretakers, and teaching personnel will be able to access a comprehensive overview of the close-meshed network of contacts and activities in the Children’s Media Land Baden-Württemberg.

Landesmedienzentrum Baden-Württemberg


Staatsministerium Baden-Württemberg