Marta C. González
Marta C. Gonzalez is Associate Professor of City and Regional Planning at the University of California, Berkeley, and a Physics Research faculty in the Energy Technology Area (ETA) at the Lawrence Berkeley National Laboratory (Berkeley Lab). With the support of several cities, companies, and foundations, her research team develops computer models to analyze digital traces of information mediated by devices. They process this information to manage the demand in urban infrastructures in relation to energy and mobility. Her recent research uses billions of mobile phone records to understand the appearance of traffic jams and the integration of electric vehicles into the grid. Smart meter data records to compare the policy of solar energy adoption. Credit card transactions to identify habits in spending behavior. Prior to joining Berkeley, Marta worked as an Associate Professor of Civil and Environmental Engineering at MIT, a member of the Operations Research Center and the Center for Advanced Urbanism. She is a member of the UC Berkeley Institute of Transportation Studies. Also participates in the scientific council of technology companies such as Gran Data, PTV and the Pecan Street Project consortium. Her mission is to put science and technology at the service of social well being.