smARTplaces | App launch of experience_zkm

ZKM | Karlsruhe has developed the innovative experience_zkm app, which is available to download for free in the app store (iOS) and in the Google Play Store from December 4, 2017, as part of the smARTplaces EU project (project by eight European partner institutions, co-financed by the European Union’s Creative Europe program). The aim of this new app is to reach potential visitors who are removed from culture, who do not yet know about the cultural institution ZKM and should get to know it. Here, not only have entertaining augmented reality applications been used, but also, in particular, game elements which build up curiosity and reward users through a variety of incentives.

The app is based on the “LBSEngine” platform, which was selected in order to guarantee sustainable further development: the “app ecosystem” can be modified dynamically and as required.