Communication and Marketing

The task of the Communications and Marketing Department is to make ZKM visible in all its diversity, both to an external and internal audience.

As the interface between ZKM and its audiences, our department communicates the diverse program of ZKM and connects the institution with the public on a national and international level through analog and digital channels. We develop strategic storytelling and position ZKM within local, national, and international contexts. Through targeted marketing initiatives, social media activities, and press relations, we promote ZKM’s exhibitions and events. In doing so, we make a significant contribution to the institution’s visibility and reach, inviting people worldwide to engage with our programs.