Scott McKiernan: Einsatz von Bildern in den Medien — aktuelle Trends

Date created
Scott Mc Kiernan, Founder and Director of zReportage, USA: »Trends in media use of pictures«

With over 30 years of wide-ranging experience in photojournalism, Scott Mc Kiernan built a successful career as a photojournalist shooting page-one stories for major magazines such as Paris Match, Stern, Newsweek and People Weekly. While being an active shooter, he branched into editing before founding ZUMA Press and becoming the agent to some of the most respected photojournalists in the world. Representing over 900 professionals worldwide, plus dozens of large dailies, ZUMA Press is now the largest independent picture agency and wire service.

Mc Kiernan launched two new initiatives in 2004: DOUBLEtruck Magazine, the ultimate showcase of cutting-edge photojournalism; and, the high-end, premium photojournalism service for stories that need to be told. In 2005, he co-founded, a monthly gathering for photojournalists and a non-profit organization to help aspiring photojournalists.

Mc Kiernan is a BFA graduate of Hartford Art School in Connecticut. He also studied at the School of Visual Arts, the Rhode Island School of Design and completed postgraduate work at the News School of Social Research. Mc Kiernan remains an active shooter today.