Paul Long & Jerome Turner: Smart audiences? Understanding segmentation on- and offline

Thursday, March 1, 2018, 3:30 pm 

Paul Long 

Paul Long is Professor of Media and Cultural History at Birmingham City University. He has written widely on issues of cultural justice, encompassing music history, class and engagement. Currently, he is co-editing a collection concerned with cultural intermediation and »hard-to-reach« audiences in Birmingham and Salford, UK. His work includes several projects concerned with public engagement with culture through digital means including the Nesta-funded »Culture Cloud« and »Pollen«.

Jerome Turner

Jerome Turner is a researcher at Birmingham City University’s Birmingham Centre for Media and Cultural Research. He has research interests in online media and web cultures, currently finishing his PhD qualitatively exploring Facebook local community media audiences.
He also has specific research experience through his work in the Centre’s Monitoring and Evaluation Lab. Along with Paul Long, Jerome is involved in research and evaluation of the smARTplaces project.