The aim of the extraordinary fashion event »Avantgarde« is to support young, talented fashion designers in Germany. Together with the ZKM | Center for Art and Media, Karlsruhe, the University for Design, Pforzheim would like to offer young fashion designers an internationally relevant platform to increase their popularity and also to contribute to a growing understanding of fashion: fashion design is conceptual, creative, and independent, and it represents a great deal of our cultural understanding. The works of young fashion designers will show a dedicated audience that, not only has an outstanding national fashion industry developed, but also that designers with complex approaches are active at the highest levels.

Five German schools for fashion will show their finest works in a fashion show:

University for Design, fashion department, Pforzheim
Art Academy Berlin Weißensee, University for Design
University of Applied Sciences, Hamburg, department of textiles, fashion, and costume design
Burg Giebichenstein, University of Art and Design, Halle
University of Applied Science and Arts, Hannover, department of fashion and costume design

In the context of this fashion show, visitors will be introduced for the first time to the unique EU project ContemporaryFashionArchive [cfa:]. The most recent works of those German designers who have already made their mark internationally and can be found in the archive, can be seen before and after the show in a multi-media exhibition. Among them, are, e.g., Bless, Frank Leder, Günther Unterburger, Haltbar Murkudis, Little Red Riding Hood, and VonRot.

Organization / Institution

ZKM