KIT | Institut für Wirtschaftsinformatik und Marketing (IISM)

Description

Eye Tracking is a new technology that makes it possible to record eye movements. On this basis, the user’s behavior can be analyzed while using software. In addition, software applications can be operated by means of the eyes. This eye tracking demonstrator uses a concrete example from the well-known hidden object book »Where's Waldo?« to show the possibilities offered by modern eye tracking technology and at the same time raises the question of privacy and unnoticed surveillance.

The eye-tracking kiosk was developed by Moritz Langner, Prof. Dr. Alexander Mädche and Dr. Peyman Toreini.